This is a very interesting take on what ‘Word Of Mouth’ marketing is and how it works. As we move forward with launching Ocean Street’s branding and our own indie record label, this has been an important topic of discussion that is tabled frequently. Formula For Word-Of-Mouth Tag...

Vidcast Special: MPS Goes Video!! Note From Brian - Since I have started working on learning how to use Final Cut Studio, I thought I would try and throw together a quick vidcast on this vocal mic’ing technique that I use. I borrowed this technique from working on audio post production for video...

By Christopher Breen Apparently when you’re issued your membership to the RIAA, you receive not only an ID card, glow-in-the-dark lapel pin, and mystic watch fob, but a pamphlet titled “10 Ways to Resist the Inevitability of Change,” which begins: 1. Whenever the subject of improving...

Many people find it hard to get club patrons to take home paper flyers or postcards containing their band’s name, website, and any other pertinent information. Here’s a great tip to make sure that EVERYONE leaves your next gig with your band’s name and website on hand, literally. Tag...